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Nikki Cares

Honoring Our Legacy & Empowering Our Communities

Nikki Cares is the non-profit, philanthropic entity of Nikki Beach, created in loving memory of Nicole Penrod. As a multicultural brand with locations across the globe, Nikki Beach believes in the importance of giving back on a local level. Through Nikki Cares, we support the communities and causes that surround us, creating a meaningful impact where it matters most.

Work With Us
Large group photo of volunteers standing around the pile of litter they had collected from the sea
Group of women holding the Mallorca preservation award
Two women volunteers pulling something out of sand
A teepee table stand notice stating - "support - help someone not for the reward, but for the sake of changing a life"

Our Initiatives

We believe that celebrating life goes hand in hand with supporting others and the environment around us. Our initiatives include a strong focus on ocean conservation, as all of our locations are situated on or near the coast, and the protection of marine ecosystems is vital for the sustainability of our planet. We are also dedicated to supporting children’s causes, nurturing the next generation and contributing to their well-being.

With our 501(c)(3) charity status, Nikki Cares collaborates with and supports organizations worldwide. By hosting impactful fundraising events and providing hands-on assistance from our local teams, we extend our commitment to making a difference.

Our Mission

Nikki Cares is dedicated to raising awareness and funds for causes that resonate deeply with the company, addressing both local and global issues. From environmental sustainability to social support initiatives, we focus on driving positive change and building a brighter future for those in need.

A male Nikki Beach Volunteer holding a rubble sack, clearing the cliff edge.
A group of young female volunteers holding rubble sacks on the beach

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    Join us as we honor Nicole’s legacy and work together to uplift and empower communities around the world.